We work at the intersection of neuroscience, BRAND and DESIGN
to create human experiences that elevate life and cultivate desires
From developing the ‘sound of the sea’ experience with the Fat Duck in 2007,
to pioneering the commercial practice of neuroscience research and cross-modal design, SENSORY EXPERIENCES continues to lead the way in this field.
We are a team of strategists, scientists, artists, composers, designers, technologists and makers with a shared belief – that neuroscience and fundamental human understanding provides the most effective platform for creativity. From our studio in London we work with bold and innovative clients, big and small.
Working together to stimulate the world’s senses
Clients (Past & Present)
ASTON MARTIN
Axe
Barilla
Bentley
CORNETTO
Diageo
Don Julio
DUREX
Electrolux
FIRST DIRECT
Gillette
Godiva
GORDON MURRAY AUTOMOTIVE
GUINNESS
Haig Club
Heineken
JAGUAR LAND ROVER
John Lewis
JOHNNIE WALKER
KELLOGG’S
Ketel One
KLEENEX
LIPTON ICED TEA
LOGITECH
M&S
MAGNUM
Marmite
MCLAREN
Olay
ORAL-B
P&G
PANTENE
PEPSICO
RECKITT
Samsung
SAVE THE CHILDREN
SPECIAL K
THE MACALLAN
TSB
TUI
TWINING’S
Unilever
WESTFIELD
Zacapa
Our Offer
NEUROSCIENCE RESEARCH
SENSORY STRATEGY
CROSS-MODAL DESIGN
NEUROSCIENCE RESEARCH
Multi-sensory research is the foundation of our work. A deep understanding of customers delivers the breakthrough insights for design, R&D, brand strategy and cultural mapping. Our exclusive research CAPSULE provides a dynamic and controllable sensory environment for bespoke laboratory studies.
SENSORY STRATEGY
Sensory strategy is built on rigorous science and insight. Our Sensory Prescriptions® align strategic and creative elements with brand purpose, company values, product attributes and customer needs, to deliver a competitive difference in product design, environments, marketing, branding and interactive media.
CROSS-MODAL DESIGN
Cross-modal design goes beyond visual aesthetics, designing for the whole human. The art is in the science; bringing together different sensory modalities (such as sight, sound, touch, taste, and smell) to interact with and influence each other, enhancing perception and enriching experience.
Our multi-sensory research, strategy and design unlocks memorable experiences
that enhance customer engagement, heighten emotional connections and differentiate
brands and products in competitive markets.
Emotional Connection
Sensory experiences have a powerful impact on emotions, forging a deeper connection with customers.
Memorability
When multiple senses are activated, it enhances the brain’s ability to recall the experience, increasing memorability in the minds of customers.
Differentiation
Multi-sensory design provides a unique way for a businesses to stand-out and elevate perception through different senses.
Perceived Value
Research proves that our multi-sensory approach significantly enhances the perceived value products and services.
Cross-Modal Associations
Cross-modal association can be harnessed to create consistent and coherent brand experiences across multiple touchpoints.
Influence on Behaviour
Sensory elements can intuitively guide customer behaviour and drive sales.
Inclusive Design
A sensory approach is fundamental when designing inclusive environments, products and communications.
Whether you’re a potential client or recruit, artistic collaborator or scientific peer please get in touch. We’re always happy to share our time and insight with people who are looking to learn more about this unique and exciting discipline.