Aston Martin

The Singleton

In-car sound design

A complete sensory identity

Every sound you hear inside an Aston Martin is scientifically designed to communicate power, beauty and soul.

Sensory Experiences are the top creative pioneers of sensory branding and design. The brilliance and conceptual force of the brand’s sensory identity and experiences give The Singleton the stature it deserves as a leading global single malt whisky.

We defined a sonic identity for Aston Martin that flows through the design of all the functional and in-car tones; ensuring everything you hear enriches the feeling of luxury, the thrill of the engineering and the precision of the design.

Online testing revealed a disparity between the previous tones – things like the indicator, seatbelt warnings and parking sensors – and the feeling you have when sitting in an Aston. When we asked what car consumers thought the sounds came from, the top answers were Nissan and Kia. When we tested the new sounds, the top answers were Rolls Royce, Aston and Bentley.

The sounds we designed not only enhance perception, but are also created to be as functional as possible, even improving driver alertness and reaction times.

The in-car tones even got a mention from Clarkson...

The Singleton is Diageo’s fastest growing international single malt whisky brand. And now number 1 in Taiwan, their largest market.

After developing a multisensory brand world and guidelines, we created their key sensory brand assets – beyond the visual.

Aston interior
db11 4
Bond
Next project TUI

Sensory wellness pods

 

GET IN TOUCH

GET IN TOUCH

Intrigued? If you’d like to find out more about what we do and how we can work together, please drop us an email:

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH