Cornetto

Cornetto

Sensory Research for Product Development

Sensory research for product developmen

The key to the perfect crunch is the sound. If it doesn’t sound crunchy,
it ain’t crunchy.

The key to the perfect crunch is the sound. If it doesn’t sound crunchy,
it ain’t crunchy.

The key to the perfect crunch is the sound. If it doesn’t sound crunchy,
it ain’t crunchy.

Sensory Experiences were asked to set a sensory brief for the creation of the ultimate creamy and crunchy ice cream. Our research and insights proved that it was all about the sound.

Sound is the primary sense involved in how crunchy something appears. More important than touch, taste or texture. If it sounds crunchy, it tastes crunchy.

Online testing pinpointed the ultimate crunch sound. Then we moved to the lab of Prof. Barry Smith, and had people eating cones in front of microphones; the sound being fed back to headphones they were wearing. We could change the sounds they heard in real time, making the same cones taste crispy, stale, or totally crunchy.

 

Sensory Experiences were asked to set a sensory brief for the creation of the ultimate creamy and crunchy ice cream. Our research and insights proved that it was all about the sound.

Sound is the primary sense involved in how crunchy something appears. More important than touch, taste or texture. If it sounds crunchy, it tastes crunchy.

Online testing pinpointed the ultimate crunch sound. Then we moved to the lab of Prof. Barry Smith, and had people eating cones in front of microphones; the sound being fed back to headphones they were wearing. We could change the sounds they heard in real time, making the same cones taste crispy, stale, or totally crunchy.

 

Sensory Experiences were asked to set a sensory brief for the creation of the ultimate creamy and crunchy ice cream. Our research and insights proved that it was all about the sound.

Sound is the primary sense involved in how crunchy something appears. More important than touch, taste or texture. If it sounds crunchy, it tastes crunchy.

Online testing pinpointed the ultimate crunch sound. Then we moved to the lab of Prof. Barry Smith, and had people eating cones in front of microphones; the sound being fed back to headphones they were wearing. We could change the sounds they heard in real time, making the same cones taste crispy, stale, or totally crunchy.


Using our insights and the sensory brief we provided, Cornetto’s development team created a cone that produces the perfect sound when you bite into it.

Testing of the new cone showed consumers preferred it; not only is it crunchier, but the ice cream tasted creamier too (what’s called a ‘halo’ effect; when one sense is pleased, the others often follow suit), and results showed people are willing to pay 20p more for it.

A great example of when one sensory aspect of a product, that would otherwise be overlooked - i.e. the sound it makes - improves people's enjoyment of it, and ultimately how highly they value it.

The ‘perfect crunch’ stamp is on all Cornetto packaging worldwide.

Using our insights and the sensory brief we provided, Cornetto’s development team created a cone that produces the perfect sound when you bite into it.

Testing of the new cone showed consumers preferred it; not only is it crunchier, but the ice cream tasted creamier too (what’s called a ‘halo’ effect; when one sense is pleased, the others often follow suit), and results showed people are willing to pay 20p more for it.

A great example of when one sensory aspect of a product, that would otherwise be overlooked - i.e. the sound it makes - improves people's enjoyment of it, and ultimately how highly they value it.

The ‘perfect crunch’ stamp is on all Cornetto packaging worldwide.

Using our insights and the sensory brief we provided, Cornetto’s development team created a cone that produces the perfect sound when you bite into it.

Testing of the new cone showed consumers preferred it; not only is it crunchier, but the ice cream tasted creamier too (what’s called a ‘halo’ effect; when one sense is pleased, the others often follow suit), and results showed people are willing to pay 20p more for it.

A great example of when one sensory aspect of a product, that would otherwise be overlooked - i.e. the sound it makes - improves people's enjoyment of it, and ultimately how highly they value it.

The ‘perfect crunch’ stamp is on all Cornetto packaging worldwide.

Cornetto packaging
Next project Marmite

Brand music that amplifies flavour

 

GET IN TOUCH

GET IN TOUCH

Intrigued? If you’d like to find out more about what we do and how we can work together, please drop us an email:

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH