Marmite

Marmite

Brand music that amplifies flavour

Brand Music that Amplifies Flavour

We wrote a piece of music that makes Marmite haters love it more.
(Or, hate it less).

We wrote a piece of music that makes Marmite haters love it more.
(Or, hate it less).

We wrote a piece of music that makes Marmite haters love it more.
(Or, hate it less).

As part of their Mind Control campaign (Adam&Eve/DDB), we developed Marmite’s brand music using research into how sounds and tastes cross over.

Sensory Experiences teamed up with trance producer Billon to create the music. Based on cross-modal research, we defined the sounds and rhythms that would balance the intensity of flavour and tanginess that Marmite haters hate; and amplify the salty savoury notes that marmite lovers can’t get enough of.

Billon took our brief and wrote a banging track that encapsulates the Marmite brand; and fundamentally enhances the taste.

In cahoots with Prof. Barry Smith, we ran a lab study which proved that listening to the brand track while eating Marmite influences taste perception by around 17%.

Generating PR’able science, and a sound identity that does more than just sell an attitude; it changes how people feel about and experience the product.

Marmite 3
Next project AXE

Sensory design guidelines

 

GET IN TOUCH

GET IN TOUCH

Intrigued? If you’d like to find out more about what we do and how we can work together, please drop us an email:

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH

Intrigued? If you’d like to find out more about what we do and how we can work with you, please drop us an email or call us.

hello@sensoryexperiences.co.uk
36-38 Westbourne Grove, London, W2 5SH